We must always choose the hard right over the easy wrong.
From the heart shattering loss of my husband due to an undisclosed side effect of an antidepressant, I sought change. I decided to become an advocate for pharmaceutical drug safety and reform.
I never wanted anyone else to go through what I went through, to have to ask after a pharma-related tragedy, “How come I didn’t know this?!”
To be clear, I’m not anti-drug, I’m pro-information. A 25 year career in advertising and marketing has taught me all about the art of persuasion (and even, manipulation) to get what you want. It’s also shown me how to connect the dots, in this case, between Washington, the FDA, Big Pharma, Patient/Disease Awareness organizations, and the healthcare system.
Spoiler alert: follow the money.
I continue to stand up to the Big Pharma and FDA machines to demand honesty, transparency, reform and accountability. And I’m not stopping.
I hope to inspire people to rise above their circumstances, and make a real difference in the world.
If I can do it, you can do it.
Kim Witczak is a leading global drug safety advocate and speaker with over 25 years professional experience in advocacy, advertising and marketing communications. She is currently a very vocal Consumer Representative on the FDA Advisory committee evaluating new drugs coming to market.
Selling Sickness
When money drives the pharmaceutical industry, patients lose. We need to change the narrative around pharma marketing, and push for more marketing responsibility, transparency and truth. We need to start putting people before profits.
Woody Matters
Woody Matters is an independent voice in the everyday world fighting for drug safety, pharma transparency and consumer rights. We’re here to remind people that this isn’t just a prescription drug epidemic, but a human epidemic.